Google Launched New Social Network Website Google +.

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Google is challenging Facebook domination by unveiling a new project called Google+ that it says will try to make online sharing more like real life.

"Google+ should give Blekko, Skype and a gaggle of group messaging companies a pause," said Om Malik, who has had an early view of the project.

Lou Kerner, a social media analyst for Wedbush, believes Facebook has already won the competition to become the world's global social network. But he said: "I don't think they're seeing this as a direct competitor to Facebook."

Google+ has limited access to the service to selected users to begin with. That appears to be a reaction to the calamitous launch of its Google Buzz service in February 2010, when it was made available immediately to the 75 million users of Google Mail, leading to complaints about privacy invasion, because it let everyone who had emailed a person see all the others as part of their Buzz contacts.

This time Google is being more careful. It has not indicated how quickly it will roll out the service globally.

All posts on Google+ can be made public, turning it into a kind of high-powered, if not very customizable, blogging platform. But it's more useful when posts can be segmented by circles.

"A clear and extremely welcome difference between Google+ and Facebook is that G+ treats us as adults able to determine our own relationships and sharing preferences, in contrast to Facebook that treats us like sheep to be fleeced via pressures to overshare," wrote Lauren Weinstein of People For Internet Responsibility in, of course, a Google+ post.

According to Internet monitor ComScore, online users spend 13 percent of the total hours they spend on the Internet on Facebook and 10 percent on Google.

An analyst from Forrester Research pointed out that Google+ does not compete directly with Facebook, but builds on a niche created by the latter to link people from specific groups of friendship or affiliation.

To create Google+, the company went back to the drawing board in the wake of several notable failures, including Google Wave and Google Buzz, a microblogging service whose launch was marred by privacy snafus.
Google+ seems designed to make its online properties a pervasive part of the daily online experience, rather than being spots where Web surfers occasionally check in to search for a website or check email.

As with Facebook's service, Google Plus has a central Web page that displays an ever-updating stream of the comments, photos and links being shared by friends and contacts.
Google+ seems designed to make its online properties a pervasive part of the daily online experience, rather than being spots where Web surfers occasionally check in to search for a website or check email.

As with Facebook's service, Google Plus has a central Web page that displays an ever-updating stream of the comments, photos and links being shared by friends and contacts.

Google+ is still in testing, but you can request to be added to the list.

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